Fidi: Google Design Exercise

Description

  • Project Type: Design Test
  • Date: September, 2016

Fidi is a fitness leaderboard system used by gyms and fitness clubs. It can generate students’ real-time performance data from smart phones, and display the leaderboard for the duration of a session on a large TV screen to encourage friendly competition in the class. Click to check Design Process.

Project Objective

For exercises that generate real-time performance data (e.g. distance, calories burned, repetitions), many fitness classes encourage friendly competition through a digital leaderboard visible to their students for the duration of a session.

Solution

Design a two-screen experience including a large television display for the leaderboard and a simple smartphone app for agreeing to participate and choosing a public identity. Provide high-fidelity mocks for each of these screens. Design a two-screen experience including a large television display for the leaderboard and a simple smartphone app for agreeing to participate and choosing a public identity. Provide high-fidelity mocks for each of these screens.

Product Story

Fidi is a fusion of the words “fitness” and “display”. The combination of both words directly indicates the functions of the product, which is to display students real-time performance data on a leaderboard for fitness classes.

Market Research

14% of adults claiming to currently use a private health and fitness club has remained broadly unchanged during the past couple of years, reflecting the impact of the cost of living crisis on many consumers – the relentless real-terms erosion of living standards has been a constant factor every month since late 2009, no matter how good the value a gym membership represents, if consumers find themselves still having to make cutbacks, it is one of the areas they will eliminate before essential areas such as food, drink and utilities.

Adults from 25 to 44 years old are most likely to pay for a fitness facilities membership because they are most likely to currently pay for a membership or access, and partake in exercise in general.

Adults with higher household income are more likely to pay for gym access. The lower the household income the less likely adults are to spend on fitness.

Adults who live in urban areas are far more likely than rural and even suburban dwellers to pay for access to a fitness facility. This is likely because urban dwellers not only have limited space in their home for fitness equipment, but also fewer options for outdoor exercising. At the same time, urbanites have more choices when it comes to fitness facilities, especially in major metropolitan cities, which could make it more difficult for fitness facilities to keep their attention.

Moodboard

Logo Design

Sketches

Wireframes

Mockups

iOS App Screen Design for Smartphones

TV Screen Display Design

Final Designs


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