Guard Llama is personal safety device with 24/7 monitoring and direct access to police. At Guard Llama, they hope that individuals are never in an unsafe situation, but when they are, their complete personal security system is there to help. In the event of an emergency, the Guard Llama mobile app and companion handheld remote enables users to immediately and discreetly send their information (security profile, pertinent medical information, and GPS location) to the nearest police dispatch center.
All of this is done in 3 simple steps:
Guard Llama is looking to revamp their visual identity, tone, messaging and apply the new design direction to their website. This involves establishing a new color palette, fonts, design style, information architecture and updated messaging to the website. Guard Llama will also apply this new visual identity and copy platform to their product packaging and printed marketing collateral.
This moodboard is developed from Guard Llama's old color palette. I also added a bright teal color to make it more vibrant and modern. Besides the updated color palette, the moodboard also includes images of target audience, and product use cases to deliver secure, clean, trustworthy and reliable image to audiences.
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